VIDEO: Carl and the Winner
Fly with Incredible Adventures
Grolsch
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Win a Flight in a MiG-29
over Moscow!
Win a Zero-Gravity Adventure!
Our Incredible Adventures make great sweepstakes prizes
to promote your company or product. These are sure to get maximum
publicity for your next contest or promotion! Our superb reputation
in the field of adventure travel is known across the globe.
Case Study: SWEEPSTAKES - TUPLA CANDY - FINLAND Tupla.com presents:FIRST FINN IN SPACE!
The Campaign
ROC Mediagroup was contracted to produce a series of advertising campaigns
for Leaf’s Tupla candybar in Finland. The goal of the campaign was to
take Tupla’s image in a more adventurous, dynamic and exciting direction.
To kick off the new campaign, ROC Mediagroup advertised the chance to
win a MiG-25 flight to the edge of space. Web, in-store promotion and
streaming video were used to get users involved in the campaign.
Campaign dates: January 9, 2002 to February 15, 2003
The Target Audience
The target group was every adventure and candy-loving Finn between the
ages of 16 and 65.
The Results
Over 30,000 users signed up for the chance to win the prize. Five finalists
were chosen and visitors to the Tupla website voted to determine the
grand prize winner. Ms. Karoliina Turppo was selected and flew to Moscow
for her Incredible Adventure in March 2003.
Customer Satisfaction
“Incredible Adventures handled the flight and preparations for the flight
very professionally and efficiently. Our customer (Leaf) and the competition
winner were extremely satisfied with the quality of service provided
by Incredible Adventures.”
~ Mr. J Solja, ROC Mediagroup
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